#OpenWeStand
Broadly
helping the heartbeat of local economies
do more than just stay open
Broadly stands for the everyday, extraordinary companies who make our fast-paced lifestyles possible by opening a direct line of communication with their customers, so business owners can focus on what they do best.
The Mission
#OpenWeStand
In partnership with Go Daddy, organizations around the nation pledged their support,
contributing to the relief of small, local businesses.
It was our job to make sure they stood out.
Ecology Framework
Directing Broadly to the right audience required their Voice to resonate despite the competition. Generating that connection took a collaborative effort from Broadly’s marketing team and our Creative Director. We examined their core motivators and the external elements dictating the way they interact with the world, to present them as the relatable force that they are.
The Challenge
After almost 7 years in business, the company was reassessing their Brand Identity and Voice,
making the necessary internal shifts to realign their vision to the end-user.
Maintaining the pace of success meant helping Broadly define and express their persona in the campaign despite the internal pivots.
The Solution:
Brand Voice, and Digital Campaign
We synthesized their passion into the Voice
Brand Voice
that led a campaign
Digital Campaign
advocating a grassroots effort geared to doing much more than just staying open.
Before & always - it’s about growing your company. And we made sure people knew that Broadly was there to help them do just that - all from a safe distance.